About Us

Athletes Point was founded in 2020 with a vision to bring all Sports enthusiasts and Athletes a wide range of Sportswear & Sporting goods to their neighborhood. From professionals to amateurs Athletes Point brings you the latest Sporting goods from major brands at affordable prices.

Athletes Point opened its first store at one of the most prominent locations in Dubai. Located opposite Burjuman, next to metro exit 2 the store is easily accessible to residents of Bur Dubai, Al Karama, Umm Hurair, Al Mankhool & Umm Hurair.

About the group

Founded in 2014, Athletes Point is part of IDL General Trading LLC which has varied interests from manufacturing of wooden packaging for industrial use to distribution of electrical products & factory automation. The group has been expanding into diverse sectors & recently ventured to manufacturing & distribution of Sportswear & goods.

IDL has recently forayed into the manufacturing of high performance sportswear - ICON Sports to provide high quality and affordable sportswear & goods for adults & kids. Starting from performance wear, ICON aims to become the preferred brand for professional and amateur athletes & sports enthusiasts daily use. IDL is the exclusive distributor of Alcis Sports, a high performance sportswear brand from the largest manufacturer & exporters of sportswear in India. Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear at affordable price-points to enhance the performance of the wearer. Produced in India with the latest technologies such as Dry-Tech (moisture management), Anti-Odour, Anti-Static, Anti-UV and Light X, the products are specifically designed keeping Indian & Middle East lifestyles and weather conditions in mind. The product range consists of clothes to wear while running, training, yoga, football, racquet sports and other athletic and leisure activities.

Today, Alcis products which have international quality but Indian prices, are available in over 700 outlets across India & UAE including leading large format stores, Sports Stores and online retail websites.

Brands

IDL brings athletes and sports enthusiasts the best of performance brands across the globe. In addition to existing world renowned brands, we have been striving hard to bridge the gap between affordable and performance products. Thus we bring you 2 fast growing brands with high performance and affordability.

ICON

ICON aims to provide high quality and affordable sportswear & goods for adults & kids. Bringing a range of sports apparels, shoes, accessories and equipment, ICON aims to become the preferred brand for professional and amateur athletes & sports enthusiasts.
Premium quality sports goods at affordable prices is the fundamental purpose at Icon sports. Head quartered in Dubai-UAE and manufacturing across the globe for a wide range of sports, ICON ensures to make quality sports products accessible for everyone.

ALCIS Sports

Alcis Sports, a high performance sportswear brand from the largest manufacturer & exporters of sportswear in India. Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sportswear at affordable price-points to enhance the performance of the wearer.

Produced in India with the latest technologies such as Dry-Tech (moisture management), Anti-Odour, Anti-Static, Anti-UV and Light X, the products are specifically designed keeping Indian & Middle East lifestyles and weather conditions in mind. The product range consists of clothes to wear while running, training, yoga, football, racquet sports and other athletic and leisure activities.
Alcis prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically advanced sports wear at affordable price-points to enhance the performance of the wearer.

Celebrated Indian cricketer Shikhar Dhawan is the brand ambassador for the company and the brand recently debuted its maiden TVC featuring popular television personalities Lauren Gottlieb and Karan Tacker. Today, Alcis products which have international quality but Indian prices, are available in over 700 outlets across India & UAE including leading large format stores, Sports Stores and online retail websites. IDL is the exclusive distributor of Alcis Sports in the MENA region. Facebook / Instagram (Logos)- @Alcissportsme

Sports

Athletes point brings you goods for all your sporting and fitness requirements from major brands across. We cater to Shoes, Apparels, Accessories & Equipment for A to Z of sports:

• Athletics
• Badminton
• Basketball
• Beach Sports
• Cricket
• Cycling
• Dancing
• Darts
• Diving
• Endurance Sports
• Fitness
• Football
• Gymming
• Hurdles
• Inline Skating
• Jump Roping
• Kabbadi
• Long Jump
• Mountain Biking
• Netball
• Obstacle Course Racing
• Pool
• Quad Roller Skating
• Running
• Skate Boarding
• Soccer
• Squash
• Swimming
• Table Tennis
• Tennis
• Ultimate Frisbee
• Volleyball
• Walking
• Xare
• Yoga
• Zumba

Technology

DRYTECH+

ALCIS DRYTECH + technology keeps you cool and dry with and allows garment to breathe whilst wicking moisture away from the body. in addition, the quick dry properties created by the natural microclimate of the garment help reduce post exercise chill, making the burnout last longer.

ANTI-MICROBIAL

Antimicrobial technology neutralizes body odors and protects from odor causing microbes, delivering unparalleled, long lasting freshness.

RECYCLED

"Green" version of polyester & environment friendly textiles. A quality fabric, breathable, lightweight, & hardwearing.

STRETCH-X

ALCIS STRETCH X technology gives extra stretch to the garment by adding extensive Spandex at the yarn level. Add comfort and non-resistance to exercise.

ANTISTATIX

Antistatic finish increases the conductivity of fiber surface (equivalent to lowering the surface resistivity) and reducing frictional forces through lubrication.

360 DEGREE REFLECTIVE

Reflectivity all around is a combo of reflective trims on garment, which helps the runners reflect light in 360 degrees.

AIRVENT-X

Strategic Air flow in the product to keep you dry and perform & wicking technology in fabrics allows water vapor to diffuse through fabric and still prevent the water penetration of liquid water instantly.

SOIL RELEASE

The finish that allow stains to leave the fabric faster & makes fabric cleanable With out significant loss of soil release properties.

LIGHT-X

Light-x is the combination of fabric, trims and construction to make the garment light, feels like you are wearing nothing at all.

SOFT TOUCH

The finish leaves the fabric with a soft hand and reduces static cling.

ANTI-UV

Special agents in the fabric provide integrated UV protection. Preventing the sun`s harmful UV-A & UV-B rays from penetrating the garment and damaging the skin.

Gallery

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Blog

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